Rather than Small Business Advertising, I was going to title this post, “Eating your own dog food,” but I decided that a more descriptive title would get the benefit of SEO. I recently took on the task of advertising for my wife’s small business, here’s our story.
My wife’s acupuncture practice recently moved into a larger space; her patient capacity almost doubled overnight from one to two treatment rooms. I say “almost” because she’s still just one practitioner. With acupuncture, once the patient has been needled, they simply rest comfortably in pin-cushion mode. The practitioner doesn’t need to be in the room. That’s where my wife takes the opportunity to start treatment on a patient in room number two.
I took it upon myself to do some online advertising for her practice to fill up that second room as frequently as possible. Now, my wife is not your typical acupuncturist. She’s an herbalist, a holistic medicine practitioner and, most uniquely, an MD. One would think that her résumé would do the marketing for her. That’s not the case, obviously. We have to let people know just how fabulous she is. So, here’s the long story of how I used my background in advertising, my wits in video production and my fabulous wife’s personae to kick off her marketing push for the new office. Read more