The year was 2008. Social media was just ramping up. Twitter was an infant and people were still wondering why Google bought YouTube. MySpace was starting to wither under News Corp and Facebook was on the rise to supplant it. Read more
Archive for Working On It
One of the more interesting decisions I’ve made was buying into the blueberry farm. It came about “innocently” enough. My brother and father conspired to pitch an investment opportunity in the form of blueberries.
From Email to Farm
It was 2006 and I was reaping the benefits of the email business I started with a partner back in 2002. We, of course, starved and scrambled to find work for the first two years, but then something hit. One of our clients, a good friend from before the bubble burst, got us pointed at an email platform. We built it, and then managed to find another client who needed one. So we licensed it, and so began our email business.
By 2006 the business was humming along. We had several clients and were expanding into other opportunities. There was a substantial surplus of cash that we opted to take out of the business. This allowed me to pursue other ventures, like farming. Internet technology and farming go hand in hand, right? Read more
When multiple advertisers are bidding for a certain (impression) and more than 1 enter the same bid amount, (each) being the highest, how does the RTB (auction) determine which ad should be displayed.
This question was asked on quora, below is my answer.
Identical bids are not unheard of, but they are rare. Bid prices are presented as a CPM value with up to five decimal places. That means that the actual impression can bid upon with precision down to eight decimal places. So in that rare event, when there are two or more matching top bids, the winner is chosen at random. This is only the tip of the iceberg, though.
Features are being added to RTB systems that allow for preferential treatment of preferred DSPs, agencies, trading desks and even advertisers. Deals that are struck between site owners and buyers are being executed through the RTB infrastructure. Those deals can supersede standard auction mechanics, resulting in a winning ad from a preferred partner in the presence of matching (or higher) bids from other parties.
As time goes on and the RTB system is exploited for more and more features, having equal footing in an auction will be more rare, relatively speaking. There will always be general auctions where no bids are given special consideration. We are, however, entering an era where premium inventory is available to buyers through RTB. With that inventory comes a more carefully crafted environment to buy and sell.
Search engine optimization should be used in conjunction with online advertising to drive more users to your site. It can, in some cases, allow a small business to reduce the month-to-month costs of advertising by bringing “organic” (unpaid) traffic to their web site.
Search engine optimization (SEO) consists, at the simplest level, of three things: knowing your target keywords, optimizing your content around those keywords and building inbound links from relevant external pages. That doesn’t sound so simple, does it. I’ll break down these three points and expose my experience optimizing my wife’s site for her acupuncture practice in Chicago. Read more